For the participants: In this seminar students learn to apply theoretical communications models to international professional encounters in a network society. They will be encouraged to find co-operative, friendly responses to intercultural challenges. At the end of the seminar students will be able to recognise, analyse, and describe these intercultural challenges in face-to-face situations and in virtual communities and adapt their own behaviour accordingly. They will be able to describe their own cultural backgrounds and point out differences to other cultures. Students will develop techniques to exploit cultural diversity as a benefit for a company or institution.

For the trainers: For the trainers from 5 different countries this seminar is intended to provide a platform for an exchange of ideas, positions and concepts, to promote awareness and improve the handling of intercultural situations in business, education and virtual communities.